Brand
The logo, its parts, the colours and how to use them. Assets are free to use when writing about the products; do not alter them.
The logo
A navy jet climbing to the upper right over a sky-blue swoosh, with the wordmark beneath: the lift-off. This is the original artwork; every version on this page is cut from it, never redrawn.
Mark and wordmark
The mark (jet and swoosh) stands alone as the tab icon and app icon. On light surfaces the artwork is used as it is; on dark surfaces the navy becomes near-white and the swoosh keeps its sky blue. The wordmark is the lettering from the logo file, not a typeface setting.
Clear space and size
Keep clear space around the logo equal to the height of the letter J. Do not show the mark smaller than 16 px; the tab icon is the mark on a white rounded tile so it reads on both light and dark tab bars.
Colour
#022A4E#08A6F6#061B36#0B1B33#FBFCFE#0A1220Every text colour on this site meets 4.5:1 and every control colour 3:1 against its background in both themes; the site's colour tokens are checked by a script on every build.
Type
Plus Jakarta Sans (SIL Open Font License), variable weight, self-hosted, Latin and Latin Extended subsets, for everything except the wordmark, which is the logo's own lettering. Headings tight and heavy; body at 16–17 px with generous leading. Right-to-left languages will use a Naskh-style companion face when added.
Do not
- Recolour the swoosh, rotate the jet, add shadows, outlines or gradients.
- Reset the wordmark in a typeface, or write it in lowercase; the wordmark is JetNova.
- Place the logo on a busy photograph without a solid panel behind it.
- Stretch either part; scale them together.
