A white-label booking engine is software your agency runs under its own name. Travellers and sub-agents never see the vendor; they see you. This guide covers what should be brandable and how JetNova applies it.
What you set
Brand name, tagline, logo, favicon, primary and secondary colours, welcome and support text, support email, phone and WhatsApp, social links, email sender name and reply-to, invoice footer, and the bot's own name.
Where it shows
The B2C bot and its landing page, the Buraq B2B portal and console, sign-in pages, every email (codes, resets, bookings, handoffs, desk replies), itineraries and invoices, and the Umrah storefront.
The domain decides the brand
The domain a customer arrives on decides whose logo, colours and emails they see. Agencies get a subdomain first; custom domains are verified before customers are sent to them and are set up by our team. Attribution to the platform can be hidden on request.
Sub-agencies inherit, or get their own
A sub-agency without its own branding renders the nearest brand above it, on the portal, the sign-in screen, e-tickets, invoices and emails. Give one its own brand and it keeps it.
Your voice, too
White-label is more than a logo. The bot's persona, tone and house instructions are set from your admin, so it speaks the way your agency does and quotes only the services you list.
Next step
See the platform page or book a walkthrough with your own brand applied.